Main Page5 Things Tecno Needs To Do To Fix It’s Branding Issues In Africa
It was in September of 2013 that I bought my first
Tecno smartphone — the Tecno Phantom A+. It was
my 3rd smartphone after the legendary Huawei
Ideos (with Google) and the Samsung Galaxy S. I
loved the S very much but at my needs had evolved
and I needed something better yet affordable.
Unfortunately all the other notable galaxy
smartphones were out of my budget range. I also
didn't have much luck with used phones as a couple
of times, I got fake phones or just bad deals. During
my search, I saw a bill board in town advertising the
Tecno Phantom A. The billboard clearly
communicated what the "Phantom A" was offering
and it was just what I needed.
When I tried to read reviews online about the
Phantom A, I got a lot of mixed reactions. The
reactions varied from those praising the phone to
those cussing it. This was Tecno's first flagship
device launching into the smartphone arena after it
had tested the market with a couple of entry level
devices. At the time, Tecno was known as a cheap
Chinese feature phone manufacturer who sells fake
phones. The biggest clientele Tecno had were those
who bought Tecno feature phones and not
smartphones. Some of the feature phones they sold
could vibrate so hard that you would think there was
an earthquake☺. Some had very loud ringtones
whose volume couldn't be regulated.
I have since fell in love with Tecno for couple of
reasons. Despite my love for Tecno, there a couple
of things that they haven't been doing right and if
they put a little energy in them, it would go a long
way in changing the negative brand perceptions they
have in Africa. I lightly touch on each of the 5 things
Tecno needs to do from redesigning it's website to
customizing it's marketing communications.
For the rest of the article check https://
medium.com/@OnyaitOdeke/5-things-tecno-needs-
to-do-to-fix-its-branding-issues-in-
africa-4571b8f7a19a
Tecno smartphone — the Tecno Phantom A+. It was
my 3rd smartphone after the legendary Huawei
Ideos (with Google) and the Samsung Galaxy S. I
loved the S very much but at my needs had evolved
and I needed something better yet affordable.
Unfortunately all the other notable galaxy
smartphones were out of my budget range. I also
didn't have much luck with used phones as a couple
of times, I got fake phones or just bad deals. During
my search, I saw a bill board in town advertising the
Tecno Phantom A. The billboard clearly
communicated what the "Phantom A" was offering
and it was just what I needed.
When I tried to read reviews online about the
Phantom A, I got a lot of mixed reactions. The
reactions varied from those praising the phone to
those cussing it. This was Tecno's first flagship
device launching into the smartphone arena after it
had tested the market with a couple of entry level
devices. At the time, Tecno was known as a cheap
Chinese feature phone manufacturer who sells fake
phones. The biggest clientele Tecno had were those
who bought Tecno feature phones and not
smartphones. Some of the feature phones they sold
could vibrate so hard that you would think there was
an earthquake☺. Some had very loud ringtones
whose volume couldn't be regulated.
I have since fell in love with Tecno for couple of
reasons. Despite my love for Tecno, there a couple
of things that they haven't been doing right and if
they put a little energy in them, it would go a long
way in changing the negative brand perceptions they
have in Africa. I lightly touch on each of the 5 things
Tecno needs to do from redesigning it's website to
customizing it's marketing communications.
For the rest of the article check https://
medium.com/@OnyaitOdeke/5-things-tecno-needs-
to-do-to-fix-its-branding-issues-in-
africa-4571b8f7a19a
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